Makers - Cory Doctorow
A finger-on-the-pulse satire of technology and big business taken to extreme and obscene limits, the future in Cory Doctorow's hugely impressive novel adheres to J.G. Ballard's vision of the future of the next five minutes, but in the case of Doctorow's world of rapidly evolving technology and a ruthlessly efficiently business model to keep up with it, the future itself only has a shelf-life of about five minutes. But don't worry, there's another hot innovation coming right along five minutes behind it. Recognising that the business model of the past is obsolete and so are many of the old traditional technologies, Makers starts off by seeing Kodak and Duracell having no alternative but to former a merger and lead the way in favour of investment in new technologies. The new CEO for the new Kodacell corporation sets up a New Work initiative, putting power into the hands of hot young inventors, technology geeks with their finger on the pulse of what America really nee...